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MY COPYWRITING & DESIGN SHOWCASE ----- Umesh Ponnusamy - Advertising Copywriter & Web Content Editor ---------------1995 B.Sc. Visual Communication from Loyola College, Chennai,India - Specialisation - Copywriting.------------ 1995-1998 Copywriter, Goldwire Communications, Chennai---------------1998 to date - Web Content Editor, Portal Administrator, United Arab Emirates.
CLIENT: Strawberry Stripes, Chennai, India
BRIEF: To communicate that the popular Strawberry Stripes Kids Nightwear Sale is back again !
MEDIA: Print- Newspaper (The Hindu) 10 x 3
YEAR: 1994-1995
AGENCY: Purple Patch - Minoo Jha, Chennai, India
BACKGROUND:
Inspiration : Once given the brief which said that I had to communicate that the Strawberry Children's Nightwear sale is on and that the last year's sale was a success...the starting of Pink Floyd's "Blue Skies" from the Wall struck me... a child's voice is heard to say -"Look Mommy ! There's a plane up there in the sky." This seemed appropriate to me as mostly mothers would be interested in shopping for their kids. So my line was dramatic one and drew the attention of the right audience too. I just had to substitute my product in that line and add the word "Again" to give the product a familiarity. Minoo approved it at the first go. I even had a cute visual for the ad which was attached with the copy sheet and sent to the agency but was not taken.
Look Mummy ! It's Strawberry Stripes Children's Nightwear Sale Again !
(7th to 11th April - including Sunday).
Bodycopy :
Yes, folks, we are back with your favourite sale. Of our unique, comfy nightwear for your little angels aged 3-12.
Smart night suits for boys, dreamy night dresses and pyjama night dresses for girls. All tailored with the hallmarks of Strawberry Stripes - unfussy, cozy, comfy and reasonabley priced. Also don't miss out on our special prices.
Better hurry, stocks are limited. And you have just 5 days to go.
Baseline :
Smart reasonably-priced clothes for kids 0-12.
If opening a holiday resort on time was like running the Olympics 100 metre dash final, we'd get the gold.
Bodycopy :
The excitement and tension in running the Olympic 100 metre dash final and the exhilaration when you win the gold...that's what we feel at Hill Country Resorts, Kodaikanal. Because we are the first holiday resorts in India to open on time. That's good news to our time-share investors. They can now avail of our time-share at the earliest and experience Hill Country- Kodai's special privileges :
Two's Company, Three a Crowd
We at Hill Country have ensured that you can enjoy your holiday without you and your neighbour stepping on each other's toes. By providing lots of space between the cottages and all around them.
A Beautiful View is Worth a Thousand Words
A thousand words is what it would take to describe the view from your Hill Country cottage window. And it would surely take less to describe the shabby view which you get at our neighbouring competitor's.
Home "Sweeter" Home
You'll find Hill Country cottages cozily designed and comfortably furnished. And the architecture...transports you into a fairy tale world when compared to the box like concrete structures at other resorts.
No more "Q" please
At Hill Country-Kodai, you'll also find our facilities more user-friendly. You won't have to experience the 'law of the jungle' and the 'survival of the fittest' as in some of the other resorts.
As you like it
And finally, at Hill Country-Kodsai, you'll enjoy the privilege of exchanging your week at your convenience and without any fuss.
So...
What are you waiting for ? Dash to Hill Country...